Becoming a Preferred Seller on Shopee and Lazada can significantly boost your online business. This status helps increase your store’s credibility, attract more buyers, and improve sales.

But how exactly do you qualify?

In this guide, we’ll break down the requirements and best practices to help you achieve this status.

What is a Preferred Seller on Shopee & Lazada?

A Preferred Seller (Shopee) or LazMall Seller (Lazada) is a store that meets certain performance criteria set by each platform.

These sellers enjoy benefits such as:

Higher visibility in search results
Exclusive promotional campaigns
More buyer trust due to the Preferred Seller badge
Better commission rates and support

Now, let’s dive into the exact steps to qualify for this status.

Shopee Preferred Seller Requirements

To become a Shopee Preferred Seller, your store must meet these criteria:

Good Sales Performance – Consistently high order volume and revenue
Low Cancellation & Return Rate – Maintain a cancellation rate below 2%
High Chat Response Rate – At least 90% response rate within 12 hours
Excellent Seller Rating – Maintain a rating of 4.5 stars and above
Fast & Reliable Shipping – Ship out orders on time to avoid penalties
No Policy Violations – Follow Shopee’s rules on prohibited items and selling practices

Shopee automatically reviews stores weekly to determine eligibility. If you meet all requirements, you’ll receive an invitation via the Shopee Seller Center.

Lazada Preferred Seller (LazMall) Requirements

To qualify as a LazMall Seller on Lazada, you need to meet these key requirements:

Good Sales Track Record – Consistently high sales volume
Fast & On-Time Delivery – Ship within the promised time frame
Low Return & Cancellation Rates – Keep return and cancellation rates below 5%
Excellent Customer Service – Respond to inquiries within 24 hours
Brand or High-Quality Products – You must either be an official brand owner, distributor, or sell high-quality items

Lazada selects top-performing sellers based on these factors. If you meet the requirements, you may receive an invitation to apply for LazMall.

Tips to Become a Preferred Seller on Shopee & Lazada

Even if you don’t qualify right away, you can work towards achieving Preferred Seller status with these strategies:

Optimize Your Product Listings

Use SEO-friendly titles with relevant keywords
Write detailed and persuasive descriptions
Upload high-quality product images and videos

Improve Your Customer Service

Respond to inquiries within a few hours
Maintain a professional and friendly tone
Handle disputes efficiently and fairly

Maintain High Order Fulfillment Rates

Ship orders on time using Shopee or Lazada’s logistics
Use real-time inventory tracking to avoid stock issues
Offer fast shipping options for better buyer experience

Boost Sales Through Promotions & Ads

Join Shopee & Lazada campaigns and flash sales
Offer discounts, free shipping, and bundle deals
Run Shopee Ads and Lazada Sponsored Ads to increase traffic

Encourage Positive Reviews & Ratings

Politely ask customers to leave a review
Offer great after-sales support to avoid negative feedback
Resolve issues quickly to prevent bad ratings

Conclusion

Becoming a Preferred Seller on Shopee or Lazada requires consistency, excellent service, and strategic selling. By optimizing your store, providing great customer service, and increasing sales, you can improve your chances of earning the Preferred Seller badge and enjoy the benefits of higher visibility and trust.

Start applying these tips today and watch your online business grow!