In this guide, we’ll break down everything you need to know about Lazada Sponsored Solutions, explain the different types of tools available, and give you practical tips on how to pick the best advertising options for your store.
 

What Are Lazada Sponsored Solutions?

Lazada Sponsored Solutions are different types of ads you can use as a seller on Lazada to get more people to see and buy your products.

• Lazada uses smart technology like artificial intelligence (AI) and data about millions of shoppers to show your products to the right people. Sponsored Solutions is just one of many AI-driven tools Lazada offers to help sellers grow. If you're curious about other AI tools, like automated listing creation, chat support, and even smart product optimisation, check out this full guide to Lazada’s 9 AI tools.

• These ads help you make your products more visible so more people click on them and visit your store.

• The ads can bring more visitors (traffic) to your product pages.

• This can help you sell more products on Lazada itself.

• Some of these ads also work outside Lazada, like on Facebook or websites run by Lazada’s partners, to attract even more shoppers to your store.

These solutions are grouped into two main types, based on where your ads will be shown:

On-Platform Solutions	Off-Platform Solutions
These ads show inside the Lazada app or website.	These ads show outside Lazada, like on social media (e.g., Facebook), influencer pages, or partner websites.
They target shoppers who are already on Lazada, browsing or searching for products.	They help you reach new shoppers who are not on Lazada yet but might be interested in buying.
Great for catching people while they are already looking to buy.	Great for bringing external traffic back to your Lazada store.

 

Quick Look at Each of Lazada's Sponsored Solutions Tools

Here’s a simple overview of Lazada’s main advertising tools, split by category, with pricing models and best uses:

Solution	Where Ads Appear	How You Pay	Best For
Sponsored Discovery	On Lazada	Cost-per-Click (CPC)	Getting more people to see and click on your products when they search or browse on Lazada.
Sponsored Display	On Lazada	Cost-per-Day (CPD) or Cost-per-1000 views (CPM)	Making your brand more visible with big banners in premium spots like the homepage.
Sponsored Max	On Lazada	Budget optimised by AI	Letting Lazada’s AI run ads automatically to get the most sales from your budget.
Sponsored Affiliate	Outside Lazada	Cost-per-Sale (CPS)	Paying only when influencers or websites bring you real sales. Great for guaranteed ROI.
Sponsored Media	Outside Lazada	Cost-per-Click (CPC)	Running Facebook or Instagram ads that lead back to your Lazada store.
Collaborative Ads (CPAS)	Outside Lazada	Cost-per-Click (CPC) or Cost-per-Action (CPA)	Retargeting people on social media who already showed interest in your products.
External Traffic Campaign	Outside Lazada	Free (Tracking Tool)	Tracking how well your own external ads (e.g., social media or influencer campaigns) perform on Lazada.

How to Get Started with Lazada Sponsored Solutions

If you're new to Lazada ads, don't worry, you don’t need a huge budget or complicated setup to see results. Here’s how to begin the smart way:

1. Start Small with Sponsored Discovery
This is the easiest and most beginner-friendly tool. It helps your products show up in Lazada search results and recommendations. You only pay when someone clicks, so it's low-risk and great for testing.
 

2. Combine Campaigns for Better Coverage
Want to reach more shoppers? Use both Sponsored Discovery (for in-app visibility) and Sponsored Affiliate (for off-Lazada promotions) together. This way, you cover both on-platform and off-platform audiences.

3. Set Clear Goals and Budgets
Ask yourself:

• Do I want more views (brand awareness)?

• More clicks (traffic)?

• Or more sales?

And then choose tools that match your goal, and set daily budgets you’re comfortable with. For example:

If you want low risk and only pay for real results, start with: Sponsored Affiliate

• You only pay after someone buys your product.

• Lazada partners with thousands of influencers and websites to promote your store.

• Great for sellers who want guaranteed return on ad spend.
   

If your goal is brand awareness and getting seen more, try: Sponsored Display

• Your products will appear in eye-catching banners in high-traffic Lazada spots like the homepage.

• Choose from cost-per-day (CPD) or cost-per-1,000 views (CPM) pricing.

• Ideal for brands that want to be seen everywhere.
   

If you want AI to run and optimise everything for you, try: Sponsored Max

• Just set your budget and return goals, Lazada’s system handles the rest.

• It uses AI to get the best results from your ads automatically.

• Great for busy sellers who want efficiency and high ROI.
   

If you want to bring shoppers in from Facebook or Instagram, use: Sponsored Media

• Launch social media ads straight from Lazada’s Seller Center.

• It’s easy to set up and optimised using Lazada’s data.

• Perfect if you want to reach buyers scrolling on social media.
   

4. Track Your Performance
Lazada gives you easy-to-use reporting tools. Use them to see what’s working, then tweak your campaigns to get better results.

5. Test, Learn, and Scale
Start with small budgets to test different tools and strategies. Once you find what brings the best ROI, gradually increase your spending for maximum impact.

Ready to maximise your Lazada store performance?

Getting started with Lazada’s Sponsored Solutions doesn’t have to be overwhelming. Whether you’re aiming for more visibility, better ROI, or brand awareness, there’s a tool designed for your specific marketing goal. Start simple with Sponsored Discovery, then expand into Sponsored Affiliate or Sponsored Media to reach wider audiences. Remember to set clear objectives, track your performance, and refine as you go.

But running successful ads is just one part of selling on Lazada. To truly grow your store, you need a solid backend system to manage everything else. With BigSeller, Lazada sellers can:

• Automate Order Processing across multiple marketplaces

• Sync and Track Inventory to avoid overselling or stockouts

• Manage Promotions and Pricing across SKUs and campaigns

• Monitor Delivery and Logistics with real-time tracking integration

• Analyse Overall Sales Performance alongside your store health
   

Pairing Lazada Sponsored Solutions with BigSeller’s automation tools is a smart way to boost both efficiency and profitability. Sign up for BigSeller, it’s free!

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