If you’re preparing to sell on Lazada in 2025, or have been starting to sell, understanding the Lazada Philippines fees 2025 will help you price strategically, protect your margins, and stay competitive. Below is a smooth, reader-friendly guide covering six key fee areas, with all critical data organized into an easy-to-scan table. 👉Click Here to Register BigSeller For Free!
1. Overview: Why Lazada Fee Transparency Matters
Sellers who clearly understand Lazada’s fee structure can accurately forecast costs, set profitable prices, and avoid surprises at settlement. In January 2025, LazMall commission rates jumped to approximately 11.08 %, making it more important than ever to know exactly what you’ll pay before you list.
✅Key Fee Data at a Glance:
| Fee Type | Rate / Cost | Applies To |
|---|---|---|
| Commission (Marketplace) | 1 % – 5 % (VAT-inclusive) | All standard sellers, by category |
| Commission (LazMall) | ≈ 11.08 % (VAT-inclusive, from 5 Jan 2025) | LazMall‐approved brands |
| Payment Fee | 2.24 % (VAT-inclusive) | Every successful transaction |
| Shipping (FBL) | From ₱38 (Metro Manila base rate) | Lazada‐coordinated fulfilment (FBL) |
| Campaign Fee | ~5.8 % (promo) + 3.5 % (voucher) | Major sales events participation |
| Advertising | CPC / CPM | Optional for extra visibility |
2. Lazada Commission Fees: Your Core Selling Cost
Marketplace Sellers (1 %–5 % VAT-inclusive): Standard product categories such as electronics, home & living, and fashion incur a commission between 1 % and 5 %, VAT included.
LazMall Sellers (≈ 11.08 % VAT-inclusive): Premium brands on LazMall now pay around 11.08 % from January 5, 2025.
New‐Seller Promotions: First‐time Marketplace accounts often receive up to 30 days of zero commission, letting you test pricing and demand without upfront fees.
3. Lazada Transaction & Payment Fees: The Always-On Charge
Every completed order triggers a 2.24 % payment fee (VAT-inclusive), calculated on the net (post-discount) amount. This covers card processing, settlement, and gateway services. Refunds or cancellations may carry additional charges, so factor potential returns into your cost model.
4. Lazada Shipping & Logistics Fees: Fulfillment Costs Unpacked
Lazada‐Coordinated (FBL): Lazada handles storage, packing, and delivery. Rates start at ₱38 for Metro Manila shipments but vary by weight and zone.
Seller-Managed (DBS): You warehouse and ship orders directly—ideal if you have your own logistics partnerships or larger‐volume discounts.
Strategic Bundling: Combining multiple SKUs into one shipment can lower per-item costs, making “free shipping” offers more sustainable.
5. Lazada Add-On Fees: Campaigns, Vouchers & Ads
Campaign Participation: Joining events like 11.11 or 12.12 incurs a combined fee—for example, 5.8 % for logistics promos plus 3.5 % for vouchers, totaling around 9.3 % on participating SKUs.
Advertising Costs: Sponsored Product Ads and Brand Campaigns run on a CPC/impression basis; budgets and bid levels determine final spend.
Category-Specific Charges: Certain segments (e.g., heavy items, fragile goods) may attract extra packaging or handling fees.
6. Conclusion: Lazada Selling Fees 2024 vs. 2025: What’s Changed
Stable Marketplace Rates: The 1 %–5 % commission bands have held since mid-2023.
LazMall Rate Shift: Previously 3 %–7 %, now ~11.08 % from January 2025—an increase of up to 8 percentage points.
Regional Snapshot: At 11 %+, the Philippines ranks among the highest-commission markets in Southeast Asia, compared to roughly 10 % in Malaysia and Indonesia.
Besides, you can also try using BigSeller to calculate and summarize your lazada store profits, efficiently manage profit data of multiple stores and adjust strategies at any time:
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