Starting from June 17, 2025, TikTok Shop Philippines has adjusted the recovery period of violation points from the original 180 calendar days to 90 calendar days. In addition to violation points, the platform may also take other necessary corrective measures and control measures to ensure the health and safety of the platform ecosystem.

This blog will introduce you what are TikTok Shop violation points and the corresponding milestones, and how to effectively avoid store penalties. 👉 Click Here to Register BigSeller For Free!👈


 

What are TikTok Shop Violation Points?

Tiktok Shop Violation points are given to merchants who violate our policies and guidelines. The number of Violation Points assigned reflects the gravity and impact of the offense. From June 17, 2025, violation points will be reset every 90 calendar days from the date of issue.

TikTok Shop violation points work as follows briefly:
 

• When a seller violates the platform policy, he will be penalized with corresponding violation points;

 

• The number of violation points will be allocated according to the severity of the violation and its impact;

 

• When the accumulated violation points reach a certain threshold, the platform will take corresponding penalty measures;

 

• Unless the seller's accumulated violation points reach 48 points, the points generated by each violation will be automatically cleared after 90 calendar days.

For more details about the violation points definition, please refer👉 "Here"
 

What are TikTok Shop Violation Point Milestones?

The Seller's "Shop Health" page shows milestones at 12, 24, 36, and 48 Violation Points. These are the TikTok Shop Violation Point Milestones.

Sellers will receive cautions about 5 points before reaching each milestone. If your total Violation Points exceeds any of these thresholds, your account will be subject to the following enforcement actions.
 

Enforcement Actions	Enforcement Threshold (Violation Points)
Sellers will not be able to participate in new mega campaigns, user growth activities, platform-funded free shipping and other platform benefits for 7 calendar days. Sellers will not be able to enroll in the Affiliates Program for 7 calendar days.	12
Sellers will not be able to participate in new mega campaigns, user growth activities, platform-funded free shipping and other platform benefits for 14 calendar days. Sellers will not be able to enroll in the Affiliates Program for 14 calendar days. Suspension of new listing creation and updates for 14 calendar days. Reduction of a seller's Livestream traffic for 14 calendar days. Removal of a seller's products from eligibility for Shopping Center recommendations for 14 calendar days.	24
The Platform will deactivate the seller's shop for 28 calendar days. Sellers will not be able to participate in new mega campaigns, user growth activities, platform-funded free shipping and other platform benefits for 60 calendar days.	36
The Platform will permanently suspend the seller's shop. The Platform may commence legal action against the seller and/or report the seller to the relevant regulatory authorities	48

For more details about the violation points milestone definition, please refer👉 "Here"

 

What Behaviors will Trigger TikTok Shop Violation Points?

TikTok Shop violation points are earned by engaging in acts that violate community norms or product policies. These behaviors include producing low-quality information, using misleading or deceptive techniques, advertising prohibited or restricted products, and engaging in fraudulent or unlawful activity. Violations can result in a variety of repercussions, such as warnings, point accumulation, account suspension, or permanent ban.

Table below are the most common reasons for violations, sellers should avoid these behaviors in daily operations:
 

Violation Reason	Violation Points
Seller and Product Qualifications
Missing Qualifications	6-48
Expired Qualifications	4-48
Inauthentic Qualifications	12-48
Intellectual Property Rights
Intellectual Property (IP) Infringement	1-48
Counterfeit products	4-48
Knockoff products	0-4
Product Listing
Inappropriate Product Category	0-48
Listing or shipping Prohibited Products	6-48
Listing or shipping Unsupported Products	0-48
Non-compliance to Listing Guidelines	0-48
Product Quality (Sampling Inspection)
Product Quality Violation	0-48
Customer Service
Low 24-Hour Response Rate	1
Inappropriate/Prohibited Customer Communication	1-12
Seller Fulfilment
High Seller-Fault Cancellation Rate (SFCR)	2-4
High Late Dispatch Rate (LDR)	2-4
High Seller-Fault Return/Refund Rate	2
Shipping Items that are "Significantly Not As Described (SNAD)"	1-48
E-commerce Content Note: TikTok Shop may take joint penalties on your account/shop if your linked creator account breaches our platform policies or guidelines.
Reproduced Content	48
Prohibited or Unsupported Product Promotion	6-48
Inconsistent Product Promotion	1-48
Activities Prohibited by Laws and Regulations	48

 

How to Make Appeal for the TikTok Shop Violation Points?

If you receive a notice or warning of infringement and believe we made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.

(1) Under the "Violation Records" tab, click on the "Appeal" button to file an appeal
(2) Once you have submitted your appeal, you can click on "Appeal Details" to monitor its status



For specific guidance, please see the following articles

• Appeal Documentation for Customer Service Violations

• Appeal Documentation for Fulfilment-related Violations

• Appeal Process for IPR Violations

Besides, Seller can also use BigSeller to monitor the store health and product listing quality, optimize the isse in time to avoid penalties on your store.



BigSeller supports authorization of multiple platforms and multiple stores, all of which are centrally managed together—from product listings and order processing to inventory management, financial tracking, and automated operations. 👉 Click Here to Register BigSeller For Free!👈