Running ads without knowing whether they’ll bring results can be frustrating for Shopee sellers. That’s why Shopee launched the Affiliate Marketing Solution (AMS), a performance-based programme where you only pay when you make a sale.

Instead of spending money upfront on ads, you tap into Shopee’s massive network of over 40,000 Affiliate Partners in Malaysia from influencers and content creators to review sites and publishers who promote your products to their audiences. It’s a cost-effective way to boost visibility, drive traffic, and increase conversions.
 

Why Shopee Affiliate Marketing Solution (AMS)  is Worth Considering

Shopee AMS gives you a smarter way to promote your products without the risks of traditional advertising. Instead of paying upfront for clicks or views, you only pay when someone actually makes a purchase. That means your marketing spend is directly tied to real results.

Here’s how it benefits you as a Shopee seller:

• Reach New Customers: Tap into the audiences of influencers, content creators, and bloggers who already have loyal followers. These Affiliate Partners help you expose your products to potential buyers you might not reach on your own.

• Drive Quality Traffic to Your Listings: Because affiliates typically create engaging content or recommendations, the traffic they bring is often more targeted and likely to convert into actual sales.

• Expand Beyond Paid Ads: AMS helps you diversify your marketing strategy so you're not relying only on paid Shopee ads or platform tools to grow.

• Pay Only for Results: With AMS, you're not spending money unless a customer places an order through an affiliate’s link. This makes it a low-risk, high-impact marketing option.
   

How Does  Shopee Affiliate Marketing Solution (AMS) Work?

Shopee AMS follows a Cost Per Sale (CPS) model. That means you, the seller, only pay a commission when a buyer places a successful order through an affiliate’s link. No order, no payment, it’s that simple.

Here’s how the process works, step by step:

1. You Set the Commission Rate: You decide how much you’re willing to pay affiliates per sale. The minimum is 4%, but offering a higher rate gives you a better chance of being promoted by active and influential Affiliate Partners.

2. Affiliates Promote Your Products: Shopee’s Affiliate Partners like influencers, bloggers, or content creators share your product or store links on platforms like Facebook, TikTok, Instagram, or their own websites.

3. A Buyer Clicks the Link and Places an Order: If someone clicks on the affiliate link and buys your product within 7 days, the affiliate gets paid. Shopee uses a last-click attribution model only the last affiliate link clicked before the purchase earns the commission.

4. You Only Pay for the First Order: Even if the buyer makes more purchases within the 7-day window, you only pay commission for the first completed order. That means you're not repeatedly charged for the same customer during that period.
    

What is the Shopee Affiliate Marketing Solution (AMS) Commission Fee?

When you use Shopee AMS, you agree to pay a small commission for each order that comes through an affiliate’s link. You choose the commission rate and the actual fee is calculated based on the final order amount (after any discounts or vouchers).

Example: Let’s say you set a 6% commission rate, and a buyer places an order worth RM100 (after applying discounts, vouchers, and shipping).

The calculation would be:
RM100 × 6% = RM6

So, RM6 is what you’ll pay Shopee, and it will show up in your billing records as the AMS Commission Fee.

No Commission for Invalid or Fraudulent Orders

Shopee AMS only charges commission for successful and legitimate transactions. If something goes wrong with the order, you won’t be charged.

You don’t have to pay a commission if:

• The order is cancelled, refunded, or marked as invalid

• The buyer places multiple orders, you’ll only pay commission for the first completed order within the 7-day window

• The transaction is flagged as fraudulent or suspicious by Shopee

This protects you from paying for orders that didn’t bring real value to your business.

Track Shopee Affiliate Marketing Solution (AMS) Performance with BigSeller’s Order Profit Report

Shopee’s Affiliate Marketing Solution (AMS) is a powerful tool to increase reach and sales, but with every extra order comes added costs like affiliate commissions, platform fees, shipping, and more. To make informed decisions, Shopee sellers need a clearer view of how each order affects their profit.

BigSeller’s Shopee Order Profit Report gives you that visibility. It tracks AMS commission fees alongside all other cost factors, so you can assess whether your affiliate-driven sales are truly generating profit or simply adding volume.

You’ll be able to:

• Monitor order-level profit and loss with real settlement data

• Identify which campaigns or SKUs are performing well (or underperforming)

• Adjust your pricing, cost structure, and AMS commission strategy accordingly

Instead of guessing, you’ll have the data you need to scale with confidence.

💡 Tip: Even if an order isn’t processed in BigSeller, you can still track its profit by manually importing cost prices and maintaining stock-in records.
 

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