1. What is TikTok GMV Max?

TikTok GMV Max is an automated advertising solution that helps TikTok Shop sellers improve their total channel return on investment (ROI) by maximizing both organic and paid traffic sources. GMV Max, which debuted in 2025, automates several aspects of ad campaigns, such as creative selection, audience targeting, and placement optimization, to increase Gross Merchandise Value (GMV) for your TikTok Shop.

Simply put, it's TikTok's own automated advertising tool. In the past, seller had to create their own campaigns, set budgets, and goals, all individually. Now, GMV Max takes care of everything: everything from your store's promotional materials to your influencer collaborations' videos, all in one place, and the system allocates traffic.

Just upload the creatives, and the system handles the rest.
 



 

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2. What are The Key Features of TikTok GMV Max?

Automated Ad Creation: Uses all accessible creative assets, such as organic videos, sponsored advertisements, and affiliate material, to build ads and configure campaign parameters automatically.

Optimized Traffic Delivery: Increases organic and paid ad traffic to achieve incremental GMV, guaranteeing that all orders generated by advertised products are assigned to GMV Max in your Seller Center dashboard.

Comprehensive Placement Coverage: Take advantage of all shoppable placements, including the TikTok feed, search, the TikTok Shop Tab, and TikTok Pangle, and use both video and product card formats for your ads in one step.

Simplified Campaign Management: You can build and manage GMV Max campaigns directly in TikTok Ads Manager or Seller Center, which streamlines the ad creation process.

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3. What is The Difference Between TikTok GMV Max and Old ADS?

 

Feature	TikTok GMV Max 💵	Old TikTok Ads (Before GMV Max)
Campaign Type	Only supported campaign type for TikTok Shop Ads since July 2025	Multiple types: LIVE Shopping, Product Shopping, Video Shopping Ads
Ad Optimization	Automated optimization for both organic and paid traffic	Manual optimization of ad targeting and placement
Ad Management	Simplified, one-click setup for ad creation and management	More complex, requiring separate campaign and creative management
Creative Management	Leverages all available assets, including organic videos and affiliate content	Separate management of creative assets for ads and organic content
Targeting	Automatically selects audience and targets based on ROI	Requires manual audience targeting and custom setups
Traffic	Optimizes both paid and organic traffic to drive GMV	Mainly focused on driving paid ad traffic
Placement Coverage	Includes all shoppable placements (Feed, Search, Shop Tab, Pangle)	Limited to specific placements like TikTok Feed or TikTok Shop
Affiliate Integration	Affiliate content automatically integrated with commercial labeling	No built-in affiliate content integration

The transition to GMV Max is intended to streamline the ad process, enhance ROI, and combine various types of content (organic, sponsored, and affiliate) under a single campaign umbrella.



 

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4. How to Get Started with TikTok GMV Max?

To create a Product GMV Max campaign:

1. Log in to Seller Center.

2. Click on "Shop Ads" in the left-hand menu.

3. Select "Create GMV Max ads" to initiate the campaign creation process.



4. Choose the products you want to promote in your campaign, or enable "Promote all products in TikTok Shop" option.

5. Set your ROI target and budget.

6. Schedule the start time for your campaign.

7. Click "Publish" to launch your campaign.



Your Product GMV Max campaign will start at the scheduled time, and you can monitor its performance in the "Overview" tab in Seller Center.

By leveraging GMV Max, TikTok Shop merchants can streamline their advertising efforts, enhance their reach across various placements, and ultimately drive higher sales and ROI.

 

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5. Two Core Techniques for Maximizing TikTok's GMV

🔥 Technique 1: Scientific Budget Adjustment

Set your initial budget around $500 (to allow the system room for exploration)

3-Day Observation Period:

Consumption <30%? Immediately adjust your ROI from 1.5 to 1.3 (each adjustment ≤ 50%).

Adjust up to three times per day to avoid system clutter.

🔥 Technique 2: Content Freshness Strategy

Platform "New and Old" Cycle: 7 Days

Required Actions:

Add ≥10 new videos per week

Key Categories: Unboxing videos, comparisons, pain point solutions

 

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Conclusion

Running GMV Max isn't difficult, but the challenges lie in running it diligently, making timely adjustments, and having tools that allow you to easily understand the data.

TikTok puts the initiative in the hands of the system. Marketers need to create compelling content, execute a clear strategy, and clearly understand the data.

Besides, TikTok sellers who manage multiple stores at the same time can try using BigSeller to assist. The BigSeller TikTok Ads Management feature lets you efficiently handle your TikTok ad campaigns directly from BigSeller, helping you boost sales and streamline ad management. 👉How to managing TikTok GMV Max Ads in BigSeller.