As Merdeka Day (31 August) and Malaysia Day (16 September) approach, online shoppers across Malaysia are gearing up for deals, bundles, and local pride. For e-commerce sellers on platforms like Shopee, Lazada, and TikTok Shop, these two national holidays offer a timely opportunity to refresh your store and engage with buyers in meaningful, festive ways.

Here are 8 practical and effective tips that sellers can implement directly to boost traffic, increase conversion, and show off their Malaysian spirit during this patriotic season.
 

1. Refresh Your Storefront with Festive Visuals

During Merdeka and Malaysia Day, it’s a good idea to give your store a festive look so it feels relevant to the season.

What to do:

• Update your store banner, logo, or product cover photos with Merdeka or Malaysia Day elements

• Use the Malaysian flag colours (red, white, blue, and yellow) to make it stand out

• Add simple decorations like a Jalur Gemilang, fireworks, or “Selamat Hari Kebangsaan” wording

Why it works:

• It makes your store feel active and festive

• Helps you catch shoppers’ attention quickly, especially when they’re browsing multiple stores

Not sure how to design it? Use Canva, it’s a free tool with ready-to-use Merdeka templates you can just drag, drop, and edit.
 

2. Create Special Bundles for Merdeka and Malaysia Day

You don’t need to launch new products, just repackage what you already sell into festive bundles.

How it works: Group related products into a single listing and label it for the season. For example:

• Merdeka Snack Pack – 3 best-selling snacks in one bundle

• Malaysia Day Cleaning Kit – mop + sponge + detergent

• Support Lokal Combo – all Malaysian-made items

Give the bundle a catchy, patriotic name to stand out, like:

• “Malaysia Day Special”

• “Sambutan Merdeka Combo”

• “Support Lokal Deal”

Slip something small into the parcel, like a mini flag, a Merdeka-themed thank-you note, or a sticker. It makes buyers feel appreciated and adds value without costing much.

3. Offer Store Vouchers with a Festive Spin

You can create your own discount vouchers using your seller tools and tie them to Merdeka or Malaysia Day to catch buyers' attention.

Example voucher ideas:

• RM5 off RM50 with code MERDEKA5

• 16% off during Malaysia Day with code MSIA16

Why do this?

It encourages people to:

• Spend more to hit the minimum amount

• Come back to buy again

• Feel like they’re getting a special festive deal

Tips to make it work:

• Display the voucher clearly on your store homepage and product pages

• Promote it through chat broadcast, social media, or in your parcel packaging

It’s a simple way to drive sales while celebrating the occasion.
 

4. Use Seasonal Keywords in Product Titles & Descriptions

During Merdeka and Malaysia Day, buyers often search for deals using festive-related terms like:

• "Merdeka promo"

• "Malaysia Day sale"

• "Hadiah Hari Kebangsaan" (National Day gift)

To get more visibility, add these keywords to your:

• Product titles

• Product descriptions

• Livestream titles or captions

Examples:

• [Merdeka Promo] RM10 Off Home Essentials

• Gift Pack Malaysia Day Edition – Free Shipping

These keywords help your listings appear higher when shoppers search for festive promos. It’s a simple SEO trick to increase traffic to your store during the national celebration period.

5. Post Patriotic TikTok Content to Drive Store Traffic

You don’t need to join official platform campaigns to benefit from Merdeka or Malaysia Day traffic. Just use TikTok to create fun, patriotic videos that feature your store or products in a creative way.

Example video ideas:

• “How Malaysians Celebrate Merdeka – Seller Edition”
  → Show yourself preparing for the holiday, decorating your store, or packing orders.

• “Packing Orders in Red, White & Blue”
  → Wrap your parcels in festive colors or add small patriotic touches.

• “Local Favourites You Can’t Miss This Malaysia Day”
  → Highlight your bestsellers, especially if they’re made in Malaysia.

Use popular hashtags like:

• #Merdeka2025

• #MalaysiaDay

• #BanggaJadiAnakMalaysia

This kind of content feels personal, festive, and relevant, helping you reach more people organically and drive traffic back to your shop.
 

6. Run a Limited-Time Promo Calendar

Plan short, time-limited promotions during the Merdeka and Malaysia Day period to attract buyers. Even if it’s just for a few hours or one day, this creates urgency and encourages shoppers to come back.

Important dates to plan for:

• 30–31 August → Offer Merdeka Week deals

• 15–16 September → Hold Malaysia Day flash sales

You can tie these promos with:

• Voucher codes (e.g. RM5 off during those dates)

• Free gifts for a limited time

• Bundle deals (e.g. “Malaysia Day Combo Pack”)

Limited-time offers create excitement, push people to buy faster, and make your store feel more active and festive.

7. Share "Support Lokal" Messaging

During Merdeka and Malaysia Day, remind your buyers that you’re a Malaysian seller. People often feel more patriotic during this season and may prefer to support local businesses.

Where to show this message:

• Your store banner or announcement section

• Product descriptions

• Auto-replies or chat broadcasts

Sample messages you can use:

• “Thank you for shopping with local sellers this Merdeka season 🇲🇾”

• “Kami dari Malaysia untuk anda, Selamat Hari Kebangsaan!”

This kind of messaging helps buyers feel good about supporting a homegrown brand, and it builds trust, loyalty, and emotional connection to your store.
 

8. Track Performance & Learn for Future Holidays

Once your Merdeka and Malaysia Day promos end, don’t just move on, look at what performed best.

Check things like:

• Which voucher or bundle had the most sales?

• Which product got the most views or clicks?

• Which TikTok or post got the most likes, shares, or comments?

Use this information to understand what your customers liked. That way, when the next big festive period comes like Deepavali, Christmas, or 11.11, you’ll know what kind of promos and content actually work, and you can do even better.

Plan Once, Sell Everywhere with BigSeller

Campaign seasons like Merdeka and Malaysia Day move fast and so should your store updates. With BigSeller, you can manage product edits, promo settings, and order tracking for Shopee, Lazada, and TikTok Shop all in one place.

No switching tabs. No double work. Just one dashboard to stay festive, visible, and in control.

Try BigSeller for free today and claim your 7-day VIP trial coupon.

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