The 9.9 Mega Brands Sale is one of Lazada’s biggest traffic spikes of the year, and success depends on how well you prepare. With thousands of sellers competing for the same shoppers, visibility and timing are everything. The good news? Lazada’s Sponsored Solutions are designed to help you stand out, boost sales, and capture new customers when it matters most.

Here are practical tips to power up your 9.9 campaign.

Tip #1: Start Early with Lazada Sponsored Max

Sponsored Max is Lazada’s AI-powered advertising solution that takes the guesswork out of campaign management. Instead of manually adjusting bids and placements, Sponsored Max uses Lazada’s data and algorithms to automatically:

Optimise your bids for the best-performing keywords and placements.
Allocate your budget where it will deliver the highest conversion value.
Continuously learn from shopper behavior to improve campaign efficiency.

But here’s the key: AI needs time to learn. That’s why sellers are encouraged to set up Sponsored Max campaigns at least 7 days before 9.9.

During this “learning phase,” the system tests different placements, collects performance data, and fine-tunes its optimisation strategy. By the time D-Day arrives, your campaign will already be fully calibrated, ready to capture the surge of high-intent shoppers browsing and buying during peak traffic.

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Tip #2: Boost Visibility with Lazada Mega Sales Accelerator (MSA)

The Mega Sales Accelerator (MSA) is Lazada’s go-to tool for sellers who want to dominate visibility during mega campaigns. Unlike regular ads that run continuously, MSA is designed specifically for short-term bursts of high exposure during big events.

Here’s how it works:

Teasing Phase: Before 9.9 officially begins, shoppers are already browsing, adding items to cart, and comparing deals. Running MSA here ensures your products appear more frequently, increasing the chances that buyers shortlist your items early.
D-Day (9.9 Peak Traffic): When traffic skyrockets, competition for visibility is at its fiercest. MSA pushes your listings to the forefront, making sure you don’t get drowned out by bigger brands or aggressive competitors.

Think of MSA as your visibility booster where it makes sure your products are seen at the exact moments when shoppers are most engaged.

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Tip #3: Secure Extra Value with 9.9 Limited-Time Bonus Packages

One of the biggest advantages of mega campaigns is the availability of Limited-Time Bonus Packages. These are exclusive ad bundles created specifically for the campaign period to help sellers maximise their store’s visibility at a lower cost compared to regular ad spend.

Here’s why they’re worth considering:

More exposure at better value: Instead of buying ad placements individually, these curated packages give you bundled visibility at a discounted rate.
Campaign-specific design: The packages are tailored for mega sale traffic, ensuring your ads appear during peak shopper activity when buying intent is highest.
First-come-first-serve basis: Since they’re limited in availability, sellers who purchase them earlier lock in a stronger position in the campaign.

By securing a package ahead of time, you’re essentially stretching your ad budget further, getting additional impressions and visibility without overspending.

Tip #4: Plan Your Budget Wisely

Even the best campaign setup can fall flat if you run out of budget when shopper traffic is at its peak. During mega events like Lazada 9.9, traffic spikes happen fast, and ad competition intensifies. If your ads stop running because of insufficient balance, you’ll lose valuable visibility just as buyers are most ready to purchase.

Here’s how to avoid that mistake:

Increase Daily Budgets for Sponsored Max and MSA: These tools are your main drivers for conversions and visibility. A higher daily budget gives Lazada’s system more flexibility to push your products when competition is high.
Maintain 1.5–2x Campaign Budget Balance: Think of this as your safety cushion. For example, if you plan to spend RM500, keep at least RM750–RM1,000 topped up. This ensures your ads can continue running smoothly without being cut off mid-campaign.
Monitor and Top Up as Needed: Campaign dynamics can change quickly during mega sales. Keep an eye on performance, CTR, and conversions, and be ready to top up if you see strong results. A well-timed top-up can make the difference between maintaining momentum or losing traffic to competitors.

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Tip #5: Cover Every Stage of the Shopper Journey

Shoppers don’t always buy on the first click. Some are just discovering your product, others are comparing prices, and only a fraction are ready to purchase immediately. That’s why relying on just one solution limits your results. To maximise success during Lazada 9.9, you need to build a full-funnel strategy, covering awareness, consideration, and conversion.

Here’s how different Sponsored Solutions fit into the shopper journey:

Awareness

Sponsored Display CPM Guaranteed Delivery → Ensures your brand gets guaranteed impressions, perfect for reaching new audiences and building awareness.
Sponsored Media → Run external ads (e.g., on Meta) directly through Lazada Seller Center to attract off-platform traffic.
Google Performance Max for Lazada → Promote your Lazada listings on Google Search, YouTube, and Display, powered by Lazada data and Google’s automation.

Consideration

Sponsored Brand Search (Beta) → Secure top-of-search placements for branded keywords, making sure shoppers see you first when searching your brand or category.
Sponsored Affiliate & External Traffic → Leverage Lazada affiliates and external traffic sources to broaden your reach and pull in new shoppers.

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Conversion

Sponsored Max → AI-optimised bidding and placement to convert high-intent shoppers efficiently.
Collaborative Ads (CPAS) → Retarget shoppers who already showed interest in your Lazada products on Meta platforms, increasing the chance of closing the sale.

By combining these solutions, you can guide shoppers from discovery to purchase instead of only focusing on one stage.

Maximise Lazada 9.9 with the Right Tools

Winning visibility during the Lazada 9.9 Mega Brands Sale is important, but so is making sure you can deliver on the orders that come in. With BigSeller, you can set up reserved stock for Lazada campaigns in just a few steps:

Map your Store SKUs with Merchant SKUs.
Manually create the promo in BigSeller after enrolling it on Lazada Seller Center.
Let the system auto-allocate reserved inventory once the campaign goes live.

This ensures you won’t oversell, run out of stock, or scramble to adjust orders during the peak shopping rush. Sellers who combine Lazada Sponsored Solutions with smart inventory management in BigSeller put themselves in the best position to capture traffic and deliver reliably.

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