Short-form video is now central to how many Filipinos shop online. Therefore, Shopee has been promoting video-first content, and sellers who adopt Shopee Video early can stand out in crowded categories.
   

1. What Shopee Video is — and why it matters

Shopee Video is the short vertical-video feature inside the Shopee app that lets sellers show product demos, unboxings, quick tutorials, and lifestyle shots directly tied to listings.

Unlike static photos, videos let buyers see scale, color, motion, and real use — all powerful trust drivers for Filipino shoppers who value visual proof. Sellers who add videos generally see more impressions and clicks, because Shopee’s feed and product pages now give video content more front-and-center placement.

If you want more visibility and better chances of converting browsing Filipinos into buyers, add concise, well-made Shopee Videos to your listings.
 

2. How to make Shopee Videos that convert

Follow a simple, repeatable structure so viewers understand the product in the first 3–5 seconds.

• Hook (0-3 seconds): Begin with the key benefit or a compelling image — "see how this fits in a smartphone pocket" or "Before/After."
• Show (4-15 sec):  Showcase 1-2 key characteristics or use cases (size, material, and functionality).
• Social proof and CTA (last 3-5 seconds): Display a brief testimonial, pricing badge, or conclude with "Tap to view product" / "Available na — click product."

Technical advice include shooting vertically (9:16), keeping videos brief (15-30 seconds for product demos), and using at least 720p resolution for clear playing on mobile devices.  Crop-safe framing (centering crucial details) helps prevent mobile UI clipping.


 

3. Posting cadence, engagement, and measuring results

Consistency wins with short-form content.

• When to post: Post during peak local times — lunch (12-2 PM) and evenings (7-10 PM), when many Filipinos browse during breaks and after work. To gain traction, try releasing 3-7 videos weekly.

• Engagement strategies: Respond quickly to comments, pinning useful responses, and asking basic interactive questions in the video or caption ("Ano paborito mong kulay?"). Shopee uses engagement signals to show your video to more users.

• Monitor performance: Use Shopee analytics to track views, average watch time, click-through rates to product pages, and video viewer conversions. Test tiny modifications (alternative hooks, thumbnails, or CTAs) and evaluate outcomes on a weekly basis.


 

4. Common mistakes and how to avoid them

Avoid these frequent errors that kill watch time and discovery:

• Poor production quality - poor lighting, jerky shots, and unclear text cause viewers to skip. Solution: Use simple lighting (daylight or a ring light) and a tripod.

• Too long or unfocused—if you can't describe the product in 30 seconds, break it down into two parts. Short wins.
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• Platform violations and watermarks – avoid uploading videos with other-platform watermarks (TikTok, etc.) or forbidden content, since they can reduce distribution or be removed.

( Starting September 1st, users who fail to comply with Shopee's video policies and community guidelines will be penalized. Users who accumulate 15 or more penalty points will be permanently banned from posting content on Shopee Video.)  Check more on 👉Shopee Official
 

Penalty Points	Penalty
15 or more points	Permanently banned from posting videos on Shopee Video
12 or more points	Banned from posting videos on Shopee Video for 30 days
9 or more points	Banned from posting on Shopee Video for 7 days
6 or more points	Banned from posting on Shopee Video for 3 days

Conclusion

For Filipino Shopee sellers, Shopee Video is a low-barrier, high-impact feature: it drives more views, builds trust, and shortens the path from discovery to purchase when done right. Start by turning your top 3 best-sellers into video-first listings, follow the structure above, and use analytics to refine hooks and CTAs each week.

Besides, seller with multiple Shopee stores can use BigSeller to manage Shopee video centerally.